Common Terms

Here are some common terms, expressions, and technical phrases you should know…

What Does The Word Niche Mean?

Basically it just means industry or type of service etc.

Example: Pool Builder or Outdoor Construction is a niche.

or Weight Loss or Self Development is a niche.

What Does Sub-Niche Mean?

Sometimes people mention sub-niches as well. That just means… you can drill deeper into niches to make it easier to target your audience.

Example: Health is a very broad niche. Even Weight Loss is very broad and competitive. But… Weight Loss for single moms is very specific.

What Does CTA or Call-To-Action Mean?

It means… what’s the call to action or action you want the prospect or person coming to your site/ video/ asset to take when they get there.

It can be a link to purchase a product, pay for a service, sign up for your newsletter, collect their email to receive a free ebook or tips, the number you want them to call etc.

Updated on December 1, 2018

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